The market segment has literally catapulted onto the global franchise scene and become one of the most substantial industry segments with in the franchise category. Clearly, this was driven by the massage segment in franchising, led by Massage Envy, Massage Heights, Hand and Stone Massage and a myriad of other significant franchise brands in the space. What was not long ago looked at as a holistic, cult like following, maybe one step away from scientology sort of service segment now is as mainstream as they come. In 2014, Personal Care Services ranked as the third largest category of franchise growth with six different massage brands leading the way. (https://www.entrepreneur.com/article/240720)
The massage category alone has grown to exceed $3 billion in annual revenues and has experienced an amazing 13% year over year expansion from 2009-2014. (http://www.ibisworld.com/industry/massage-franchises.html)
So what was it about the massage franchise industry transformation that worked so well with today’s consumer and franchise investors?
Altogether, it has been truly a specimen in market management and today, the massage franchise market is as strong as ever. For more information on massage franchises, contact us: