Jen Roche PR
GRAVITY® Offers a New Approach to Studio Fitness
The Creators of Total Gym® Launch Unique and Intelligent Franchise Program for Small Group Resistance Training
(San Diego) DATE - GRAVITY : A Total Gym Studio™, today announces the launch of its inspired new studio fitness program. Utilizing unique equipment with a focus on unparalleled group workouts and an individualized customer experience, GRAVITY Studio® employs forty years of Total Gym experience to create the company’s first franchise business and studio fitness concept.
“This is a great moment in the history of our company and the realization of a personal goal for me,” says Tom Campanaro, founder and CEO of Total Gym. “We want to bring the benefits of Total Gym to anyone who desires access to its awesome transformational results. Finally, you can try it in a studio designed to offer the best holistic bodyweight training experience you’ll ever find.”
Total Gym, best known for its iconic home exercise machine, is also the world’s leading commercial equipment for functional bodyweight exercise. Total Gym equipment’s innovative technology provides the basis for GRAVITY Training® and for GRAVITY clients’ transformational results. By recruiting multiple muscle groups simultaneously using one’s bodyweight as resistance against gravity, the dynamic cable-pulley system and free-rolling incline glideboard facilitate more than 250 resistance training, stretching and restorative exercises. This versatile exercise platform provides more than 75% of the high intensity, low impact or mindful movement workouts offered at GRAVITY Studio for all fitness levels. All small group classes and personalized team training sessions are led by industry certified and highly trained GRAVITY instructors and coaches.
Using Total Gym equipment, as well as various other functional equipment, GRAVITY delivers a unique training method encompassing time efficient class formats lasting 45-55 minutes for maximum impact in minimal time.
TRU:FORM total-body functional conditioning classes focus on strength, endurance, mobility and stability for all ages and skill levels.
TRANS:FORM strength, endurance, transformative corework and compound movement training classes integrate core conditioning at every turn, twist and bend.
PER:FORM dynamic, high intensity power sessions offer a variety of functional equipment and training methods to increase agility, strength, explosive power and mobility for high-octane, cardio-based team-training.
IN:FORM mindful, rejuvenating and focused training for inner renewal focuses on body awareness, stability and flexibility.
PRO:FORM integrated and personalized team training serves individualized needs and goals through a holistic approach to program design and energy creation.
Each GRAVITY Studio will be appointed with 1800-2500 square feet of quality equipment, including dedicated space for classes and personal training. Renowned health and fitness professionals worldwide have contributed to the GRAVITY Program design and format, and the GRAVITY development team will release new material each quarter. GRAVITY Studio fosters their Shared Success™ franchise support model, which extends far beyond just fitness programming. Anchored by Total Gym founder Tom Campanaro, Total Gym business leaders and the GRAVITY Studio Franchise Support Team will ensure that each franchise is able to focus on the client experience by helping owners gain customers, use technology to efficiently manage operations, and build and open studio locations.
The first GRAVITY Studio is set to open in Atlanta in Summer 2014 and will roll out across the country after that. To learn more about GRAVITY : A Total Gym Studio™ please visit www.gravitystudio.com. For press information, interviews or photos, please contact Jen Roche PR at (917) 554-3403 or firstname.lastname@example.org, and for information on franchise opportunities, please contact 800-525-6901.