Bella Pita, Inc. is a California based corporation that provides Mediterranean food products in a compact, fast casual format. The business was founded in 2006 in Los Angeles, California, and currently has two locations. Bella Pita is a unique business that offers attractive Mediterranean food products to primarily take out customers at high foot traffic locations.
Bella Pita will expand its market footprint by franchising the company’s operations, replicating a successful business model into new markets worldwide.. Through franchise development, Bella Pita will access new markets at a reduced cost relative to the cost of managing geographically distributed company owned outlets.
Bella Pita relies on a compact and efficient operating system that provides food in a fast casual mode. The business is operated by a small staff and serves food primarily to a take-out customer base. The average customer is a younger (under the age of 40), trendy customer. Bella Pita seems to perform very well so far in college towns and communities.
Profitable business – Bella Pita has a very fast potential ROI for a franchise owner. With reasonable overhead, a low start up cost for a business of this type, and applicability in just about any market, the concept is financially sound. A franchise owner, after five years in business, is projected to do $647,539 in sales with EBITDA of $123,673 (These numbers are based on the two corporate units). These numbers are extremely impressive in the franchise marketplace and will help make BPTA franchises much more marketable and sustainable. We of course will not be guaranteeing any success or levels of profitability, but with a large margin for error, a franchisee can be much less effective than we have projected and still have a successful business.
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