After leaving the Marine Corps at 23, Glen Bell came home to San Bernardino, California and opened a hot dog stand. But his real interest was in alternative menu items, so he began selling tacos for 19 cents from a side window of the hot dog stand. When the tacos proved as popular as he had hoped, he started opening Taco Tia stands where tacos were the stars of the menu. In 1962, Bell sold the Taco Tia brand to his partners and opened the first Taco Bell in Downey, California. Franchising began two years later.
Today, Taco Bell is a subsidiary of Yum! Brands Inc., which also franchises A&W Restaurants, KFC, Long John Silver's and Pizza Hut. There are Taco Bell locations throughout the United States and the world.
Taco Bell Corp., based in Irvine, California, is a subsidiary of Yum! Brands, Inc. (NYSE: YUM), and the nation's leading Mexican-style quick service restaurant chain. Taco Bell® serves tacos, burritos, signature Quesadillas, Grilled Stuft Burritos, nachos, and other specialty items such as the Crunchwrap Supreme™, in addition to a wide variety of Big Bell Value Menu® items. Taco Bell® serves more than 2 billion consumers each year in more than 5,800 restaurants in the U.S. In 2005, Taco Bell® generated sales of $1.8 billion in company restaurants and $4.4 billion in franchise restaurants. More than 80 percent of our restaurants are owned and operated by independent franchisees.