Caring Matters Continues to Spread Reach of Care Through Franchising
The Caring Matters Home Care concept is based on a ten year old philosophy of “Caring Comes First” when dealing in the home care industry. When Russell and Linda Piper founded the Caring Matters organization, they knew in a short time period that they had something special. So much of the home care industry had moved towards a “corporatized” business that operated without feelings. Having spent decades in the nursing field, both Russell and Linda had spent countless hours taking care of patients and dealing with very personal and deep family issues. They understood that in order for this business to be successful, caring had to be at the core of the services offered. When Caring Matters was founded, this principle was what drove the organization and was critical in the company’s mission.
No one could have suspected how successful Caring Matters would become over the next ten years. Today, the organization is based in Reading, Pennsylvania with a corporate office staff of 35 professionals who oversee a team of almost 300 caregivers serving the Eastern Pennsylvania market.
In 2011, Caring Matters has experienced phenomenal growth through franchising. The senior care industry has always been a mainstay in the franchise marketplace. When Caring Matters made the decision to franchise the concept and offer franchises to new partners, there was a significant amount of competition in the In-Home Care marketplace. As Caring Matters had done on the consumer side of the business through a focus on care, the same philosophy was incorporated in the franchise opportunity. Again, the results have been fantastic as Caring Matters has signed on five new franchise partners throughout the Eastern United States.These new Caring Matters franchise partners have shown the same commitment to care and as having the core philosophy of delivering premium quality service to each and every client every time. With the growth of the Caring Matters franchise comes the increased reach of service delivery throughout the Eastern United States and eventually the entire country.
For more information on the Caring Matters Home Care franchise, visit the corporate site: http://www.caringmattershomecare.com/