Thursday, June 10, 2010

NexCen Brands Franchise

NexCen Brands Announces Opening of First Marble Slab Creamery(R) in Mexico

NEW YORK, Jun 07, 2010 (BUSINESS WIRE) -- NexCen Brands, Inc. (PINK SHEETS: NEXC.PK) today announced the opening of the first Marble Slab Creamery(R) store in Mexico. The store opened at the Galerias Guadalajara, a premiere shopping center in Mexico with 220 retail stores.

The store opened under an existing master franchise agreement with Julian Reyez-Cuevas that calls for the development of 35 Marble Slab Creamery franchised stores in Mexico over a 20-year term.

Kenneth J. Hall, Chief Executive Officer of NexCen Brands, Inc., stated, "We are delighted with the entry of Marble Slab Creamery into Mexico through this first franchised store. This marks our fourth franchised brand in Mexico and continues the international expansion of NexCen's franchised brands."

Chris Dull, President of NexCen Franchise Management, Inc. stated, "We are pleased to be working closely with this master developer to establish the Marble Slab Creamery brand in Mexico. We believe that Galerias Guadalajara is a great location to introduce this franchised brand to consumers in this market."

About NexCen Brands

NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. It owns a portfolio of franchise brands that includes two retail franchise concepts: TAF(R) and Shoebox New York(R), as well as five quick service restaurant (QSR) franchise concepts: Great American Cookies(R), MaggieMoo's(R), Marble Slab Creamery(R), Pretzelmaker(R) and Pretzel Time(R). The brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands.

About Marble Slab Creamery

Marble Slab Creamery(R), a leading purveyor of super-premium hand-mixed ice cream and the innovator of the frozen slab technique, was founded in 1983. Every batch of Marble Slab Creamery ice cream is made on location using ingredients from around the world and fresh dairy from local farms. Marble Slab Creamery's famous mix-ins include fresh fruits, fine nuts, candies and cookies that can be blended into all ice cream flavors. Today, Marble Slab Creamery has an international presence with locations in Canada, United Kingdom, Lebanon, Bahrain, Kuwait, Singapore, the United Arab Emirates and Mexico.

SOURCE: NexCen Brands, Inc.

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