Thursday, March 4, 2010

Franchise Marketing

Here are some fun advertisements to consider. True, they have nothing to do with franchising outside of the fact that car dealerships were one of the first true forms of franchises from a product distribution standpoint. But the advertising message and emotional connection they make are what we can take something from for our franchise marketing program.



Franchise Marketing, like all advertising takes creativity and unique value propositions to be effective and draw the right candidates to your offer. It is always fun to look at catchy, clever ad campaigns, here are some good examples from the car business.



Marketing of any kind, including franchise marketing should evoke emotions, what kind of feelings do you help create for your buyer when they read your brochure, web advertisement or franchise flyer?

No comments:

Post a Comment

Thank you for your comment!