Friday, February 26, 2010

Atlanta based home care agency to franchise its secret recipe of old fashioned service and modern technology.

Snellville, GA February 22, 2010 -- Alternative Home Care for Seniors (AHCS), a provider of personal at-home care in Atlanta, GA announced today its plans to expand by offering franchises in the southeastern United States.

The decision comes after a near decade of providing personal care and companionship to seniors throughout the greater Atlanta metropolitan area. Privately owned by brothers, Derrick and Shawn Merchant, AHCS began in the basement of Derrick Merchant’s home in 2001. From there, while still holding down other jobs, the brothers gained clients, moved into office space and experienced aggressive sales growth.

The Merchant brothers attribute their growth to old fashioned customer service in modern times. “We expect our clients to be treated the way we treat our own family,” explains Derrick Merchant. With the help of a full-time staffing coordinator, AHCS makes sure each and every client receives seamless service -- whether that clients requires care a few days a week for 4 hours a day or 24/7 live-in service.

“When people need home care, it’s often unexpected. You might be taking ‘Mom’ home from the hospital and suddenly realize she’s going to need help with cooking or housekeeping, ASAP,” explains Merchant. “Call us and you’ll get a real person on the phone who can provide a caregiver within just a few hours. It’s really just old fashioned customer service,” says Merchant.

But in these high tech times of texting, blogging, Google and Facebook, the company is anything but behind the times. “Just a few weeks ago, our marketing director connected with a global nonprofit on Twitter so we could donate directly to the Port Au Prince Municipal Nursing Home,” says Merchant. “We’re committed to helping seniors and their families whether they’re at the senior center around the corner or thousands of miles away."

“Beyond social media for marketing the business, technology benefits everyday operations," adds Shawn Merchant, who oversees Human Resources and Office Systems for AHCS. Efficiently matching the most compatible caregiver with each client requires keeping up with the latest staffing software."

Alternative Home Care for Seniors will soon be scouting out qualified franchise partners or "compassionate sales people" as the company describes them. With the rise in unemployment and an aging population with growing needs for home care, the Merchants believe the time is right to grow the territories in which they serve.

What's more, the in-home senior care business has a low investment range. AHCS franchisees will benefit from the expertise of the full staff at the home care agency devoted to helping new franchisees cultivate a successful business like they have.

Alternative Home Care for Seniors is a privately owned home care agency serving Gwinnett and metro Atlanta seniors with personal care and companionship since 2001. This does not constitute an offer for a franchise.

Sharna Fulton
Director of Marketing, PR
(404) 663-8450
www.alternative4seniors.com

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