Tuesday, January 12, 2010

Franchise Marketing

Constant Contact Launches Awards Program to Recognize Email Marketing Franchise Excellence; Call for Submissions Now Open
1/7/2010 8:38:00 AM ET

Business Wire
Leader in email marketing to recognize outstanding achievements in email marketing by franchisors and franchisees

WALTHAM, Mass.--(BUSINESS WIRE)-- Constant Contact(R), Inc. (Nasdaq: CTCT), a leading provider of email marketing, event marketing and online survey tools for small organizations, today announced its first ever Franchise Excellence in Email Awards. This award will recognize outstanding achievements in email marketing by franchisors and franchisees in three categories as judged by Constant Contact's Franchise team and guest judge Joel Libava, The Franchise King(R) and president of Franchise Selection Specialists Inc. The award recipients will be announced at the 50th Annual IFA Convention held February 5-8, 2010 in San Antonio, Texas. The deadline for applications is January 29, 2010.

"Constant Contact has long recognized the value the franchise model offers to individual business owners, communities, and the economy, and we've dedicated considerable resources to helping these organizations succeed," said Kevin O'Brien, director, National Accounts, Constant Contact. "We're impressed with how effectively franchises have used email marketing to develop strong, lasting customer relationships at the local level and have introduced the Franchise Excellence in Email Awards to recognize those businesses that have demonstrated outstanding email marketing success. We look forward to highlighting the best of the best."

The Franchise Excellence in Email Awards will recognize email marketing excellence from a franchise organization in three categories:

Best in Show 2009:

Entries will be judged on original content, attention-grabbing design, and the results that promoted a brand, educated subscribers, and/or boosted inquiries or sales.

Best Overall B2C Email Campaign:

Entries will include email campaigns that had the biggest impact on the franchise's bottom line or yielded compelling results from its audience.

Best Overall B2B Email Campaign:

Entries will include campaigns with the most compelling offers or content creativity that brought the most highly-qualified leads.

These awards will be judged in part by Joel Libava, The Franchise King(R) and president of Franchise Selection Specialists Inc. The winner+ in each category will receive a customized Constant Contact email marketing template for their franchise and twelve months free use of Constant Contact Email Marketing for one franchisee*.

"Franchises provide entrepreneurs the opportunity to run their own businesses, with the brand recognition and proven strategies needed to succeed. This past year, innovative marketing ideas have spread quickly as franchisors and franchisees adopted new best practices to gain an edge on competition," said Libava. "I look forward to reviewing the submissions that will recognize the campaigns that made the biggest difference, and hope these examples will help other franchises discover great ways to promote their businesses."

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